Google’s Matt Cutts answers:

Summary of the answer:

Yes SEO will still be here in 5 years.

Google tries to make it that you don’t need to be an SEO expert, but SEO is similar to a resume.

SEO tries to work out how to put your best foot forward for your website.

There are many whitehat methods to ensure that SEO is good e.g. good reputation, links, back links etc.

There is an SEO starter guide available from Google because we think there is value to it. It is available here.

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

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